2023 Ford F-150

2023 Ford F-150 - A Genuine Expression of Power

Hold on tight because the new 2023 Ford F-150 is ready to make waves from Franklin to Milwaukee and beyond. This impressive light-duty pickup truck moves like the biggest kid on the block. It's powerful, versatile, comfortable, safe, and fun. It's everything you need in a great vehicle.

MAXIMUM LEVEL PERFORMANCE

Change the narrative because the 2023 F-150 makes the roads of Waukesha hum. Elevate your journey when choosing the 700-horsepower F-150 Raptor R and experience the roads from a different vantage point. This high-performance pickup truck doesn't hold back when it comes to fun. Feel the power and charge ahead boldly in a vehicle designed to break boundaries.

MORE POWERTRAINS, MORE OPTIONS

The F-150 offers seven available powertrain options, giving you complete control over how you conquer the roads of Milwaukee. Whether it's pure power or boundless performance, the 2023 F-150 has it all. Build the vehicle of your dreams when you custom order the F-150 today.

NO WORK BENCH. NO OUTLET. NO PROBLEM.

The traditional workplace is passe. Ford F-150® puts productivity at our forefront with the convenient tailgate work surface, available built-in electrical power and 14,000 lb. tow rating and 3,310 lb. payload capability.

FORD F-150® POWERBOOST™ HYBRID

The 2023 F-150 PowerBoost™ Hybrid is altering the hybrid landscape with powerful, efficient performance matched with its legendary capability.

NEXT TIME SOMEONE TELLS YOU TO GET LOST... THANK THEM.

When it's just you - and a best friend - far away from cellular towers, you'll appreciate the time to relish in quiet solitude. Your F-150® is just the means to get you there.

Available Ford Accessories.

FREEDOM OF CHOICE

When it comes to performance, durability and capability, the 2023 Ford F-150® pickup checks all the boxes. Whichever model you choose, there's a treasure trove of standard and available features, so your ideal pickup can be equipped to be - and do whatever you want.

FROM HYBRID TO HORSEPOWER THERE'S A POWERPLANT FOR YOU

From a mileage friendly Hybrid to a pin you to your seat 450 horsepower V6 engine on up to the 5.0L Ti-VCT V8 workhorse, Ford F-150® delivers the power.

HANDLES ANY SIZE CREW - FROM TWO TO SIX

Whether you have a working crew or a crew of happy campers, there's a cab to fit your needs with spacious leg and head room to accommodate all sizes.

BOX OPTIONS TO FIT YOUR NEEDS

Often overlooked but equally important, choosing the right size truck bed can make all the difference when faced with important cargo carrying needs.

AMPED UP FOR WORK OR PLAY

With the available Pro Power Onboard*, you have the power you need to perform at your finest, even when you're away from an outlet. This incredible technology can pump out up to 7.2kW, letting you do more than keep the lights on. And with the versatile tailgate, you have a mobile worksurface wherever you roam.

*See Owner's Manual for important operating instructions.

FORD F-150® RAPTOR® TRUCKS RUN IN PACKS

Nothing stands up to the rugged capability of the F-150® Raptor® line of off-road trucks. For the serious off-roader who leaves no path unexplored, Raptor® and Raptor R™ deliver excitement and confidence in one aggressive-looking pickup.

Preproduction model with optional equipment shown. Available late 2022. Always consult the Raptor® supplement to the Owner's Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear. Ford is committed to the preservation of the environment and treading lightly.

ALL-NEW FORD F-150® RAPTOR R

As if one F-150® Raptor® wasn't enough to shock the off-roading market, the all-new 2023 Raptor R takes it to a whole new level. Monstrous supercharged horsepower and a rugged long-travel suspension featuring FOX Live Valve shocks deliver next-level performance capability.

Preproduction model with optional equipment shown. Professional driver on a closed course. Always consult the Raptor® supplement to the Owner's Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear. Available late 2022.

FORD F-150® RAPTOR:® HIGH-SPEED DESERT PREDATOR

The F-150® Raptor® doesn't always take the road less traveled, it prefers wide-open spaces where it can really let its capability shine. Give it room to play and Raptor® will show you what it can do.

Professional driver on a closed course. Always consult the Raptor® supplement to the Owner's Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.

WHAT CAN'T IT DO IS THE REAL QUESTION

No matter when, where or how you use an F-150®, capability always comes through. Every aspect of this detail-oriented truck was designed with specific purpose in mind - to help you with the important tasks.

Move Mountains

This light-duty pickup truck understands what it takes to be the king of the mountain. With a maximum towing capacity of up to 14,000 pounds and a maximum payload of 3,310 pounds, the 2023 Ford F-150 is the hardest worker on the roads. It pays to be an overachiever.

TOWING

You don't have time for ifs, ands or buts, you got stuff to pull and you need a truck with the muscle to do it. Ford F-150® has it with 14,000 lbs. of available towing capacity.

*Max towing on F-150 SuperCab 8" box and SuperCrew® 4x2 with available 3.5L EcoBoost, Max Trailer Tow Pkg. Not shown. F-150 King Ranch® SuperCrew 4x4 shown. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.

PAYLOAD

Reducing weight is an effective way to increase payload. As a matter of fact, the F-150 body and bed are built of lightweight, high-strength, military-grade aluminum alloy. When you add power by the legendary available Ford 5.0L V8 you can get an available payload rating of 3,310 lbs. *

*Max payload on F-150 Regular Cab 8' box 4x2 with available 5.0L V8 engine and Max Trailer Tow and HeavyDuty Payload Pkgs. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle.

CHALLENGES OUR TOUGHEST PROVING GROUNDS

It doesn't see a showroom floor until it's been put through the harshest tests that earn it the Built Ford Tough® title. To prove the F-150® delivers the performance customers demand, it has to make the grade. Towing fully loaded trailers over desert mountain passes, holding up in extreme weather conditions from -40 to 120° F, withstanding punishing off-road terrain and conquering frozen flatlands.

Testing vehicle shown with optional equipment.
Always consult the Owner's Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.

PACKAGE OPTIONS FOR YOUR TASTE

HERITAGE EDITION

Striking an ideal balance of classic and modern inspiration the Ford F-150® Heritage Edition pickup offers a retro-themed two-color/three panel paint scheme, interior and seating designs, embossed Heritage Edition logo on the center console and an animated "75 Years" logo on startup display screen.

Available on XLT model.

Conquer Your Adventures

The off-road enthusiast has plenty to choose from, but if you want to go all out, the Ford F-150 Tremor model is a beast designed with you in mind. A true off-roader, the F-150 Tremor has the essence of the legendary, high-powered F-150 Raptor and shares its four-wheel drive transfer case. With 33-inch all-terrain tires, beefed-up suspension, locking rear differential, and one pedal drive feature, it is ready for rock crawling, hill climbing, and muddin' right off the lot.

FX4 OFF-ROAD PACKAGE

If going off-road is an important part of your routine then the FX4 Off-Road Package has the gear to put you in the thick of things with off-road tuned front shock absorbers, montube rear shocks; fuel tank, transfer case and front differential skid plates, Hill Descent Control, Rock/Crawl drive mode, 4x4 FX4 Off-Road bodyside decal and the option of a 3.31* or 3.55** Electronic-Locking Rear Axle.

*Available with 5..0L V8 or 3.5L V6 EcoBoost.hreg engine.
**Available with 2.7L V6 EcoBoost engine. Available on XL High, XLT, LARIAT, King Ranch® and Platinum (4x4 only). Not available with 3.3L V6 PFDI engine. Always consult the Owner's Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.

CUSTOMIZED FOR YOU

Dealer installed options help make the decision process quicker by pre-installing popular upfits for you.

TRUCK BED TRAY

Keep your truck bed looking great with stylish bed trays. Molded to your truck beds specifications, they help prevent damage to your bed and the items you're hauling. Plus, limits items from sliding around the bed.

KAYAK RACKS

Carry up to two kayaks to your favorite getaway spot with a truck bed mounted carrier and let your cares float away.

Available Ford Accessories. Recreational equipment not included.

TONNEAU BOX COVERS

Protect and secure items in your bed from inclement weather and prying eyes. Available in three different types, retractable, soft folding and hard folding.

THE PICKUP WITH A LOT OF PICK UP

The 2023 F-150® pickup doesn't sit idle; it leads the power charge. It's a purpose-built giant of capability, tough as all get-out and eagerly waiting to tackle whatever terrain is put in front of it. Matched with impressive power ratings throughout the entire lineup, including the 3.5L PowerBoost™ Full Hybrid V6 engine, the F-150 pickup puts its legendary power up against those who dare to question it.

10-SPEED AUTOMATIC TRANSMISSION

All F-150® engines now deliver their power through an advanced 10-speed automatic transmission. The 10-speed delivers impressive overall performance, with enhanced acceleration at the low and mid ranges of the power band. With the available 3.5L PowerBoost™ Full Hybrid engine, the transmission is specially modified to include an integrated 33kW electric motor.

Custom Order Your 2023 Ford F-150 Today

Start your next great journey today. Custom order your 2023 Ford F-150 from Hiller Ford and build your truck your way. Design the right features, designs, and more when customizing your truck. The 2023 F-150 is ready to introduce you to a fantastic ride. Contact us to learn more.

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  1. Hiller Ford Inc.

    6455 S. 108th St.
    Franklin, WI 53132

    • Sales: (414) 425-1000
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